On October 21st, 1980, a legend was born in the name of Kim Kardashian. It wasn't until the early 2000s in which her name finally became known. As a result of her growing popularity and stardom, Kim decided to maximize her Kardashian empire and star in her own reality show, titled Keeping Up With the Kardashians. Kim is now a mega-module celebrity, proud business owner, star in over 3 reality shows in addition to making appearances in many other series, and wife to modern-day prophet, Kanye West.
In this promo poster, Kim's purpose is to attract viewers to her show. Her main target for the show are young people, most likely in the 20s, most likely because of all the partying and cursing that she, a 20 year-old, does during the show.
Being a promoter, Kim and her team come up with a catchy slogan to attract viewers. Using alliteration, which appeals to ones senses, "Keeping up with the Kardashians" and "Kicking it with the Kardashians" certainly lures viewers in. In addition to figurative language, the diction used on the slogan is put for persuasive purposes. "Crazy, Sexy, Fun" is creative diction meant to appeal to potential viewers to make them curious into what the Kardashian reality is really like. Using all these persuasive rhetoric devices to attract viewers, the Kardashian clan achieves their purpose of gaining popularity for their new TV show.
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