This ad is for the Fitbit bracelet that helps people track
their everyday footsteps and get in shape. As depicted in the picture, the
subject is doing an impressive back flip whilst wearing his Fitbit in order to
appeal to the reader’s emotions. By doing so, the Fitbit company achieves their
purpose of “wowing” the audience into buying a watch, just because it looks
cool here but gives the customer no surplus ability to do a backflip
whatsoever.
The Fitbit Company prides itself in getting people into shape.
By buying the watch, customers also install an app which will help them track
their everyday performances through an app. The customer can then set goals for
him or herself to reach, such as walking a certain number of steps a day or
drinking an amount of water. Nonetheless, the sole purpose is to help people
reach their full health potency.
The creators of this ad also use alliteration to appeal to
viewer’s minds. The effect of the alliteration is that it makes the words sound
more harmonious, thus more appealing and abler to sell, achieving the country’s
goals. These ads are typically very well planned and thought out in order to
achieve the company’s goals.
No comments:
Post a Comment